Scroll to explore my journey
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The Leap to Canada – Redesigning a Career, Not Just a Resume
- Moved to Vancouver, BC, with an open work permit and a designer's curiosity — eager to observe how people, products, and cities behave differently in a new cultural context.
- Currently re-shaping my career with humility and curiosity, exploring how human-centered innovation translates across markets and how empathy-driven design thinking scales globally.
- Deep-diving into Generative AI — learning to co-create with these tools for data analysis, ideation, documentation, and product prototyping, using them as creative and strategic partners.
- Building a personal brand and portfolio site (here! 🤭) that reflects both the craft and the thinking — bridging creative intuition with measurable product impact.
Product Design to Product Management – Where Logic Meets Empathy
- Transitioned from UX Designer to Product Manager within fast-paced SaaS and logistics platforms, where analytical problem-solving meets human experience.
- At SnappBox, led initiatives from ideation to rollout, aligning design, research, and business logic to create real impact:
- Launched district-based destination input for restaurant partners, cutting delivery confusion and increasing task acceptance.
- Led cross-functional delivery features like tipping, ETA estimation, and pricing transparency for van and moving services.
- Boosted conversions through improved landing experiences, upsell design, and cross-channel integration.
- At Balad Maps, took on complex navigation and routing challenges, leading the redesign of the Alternative Routes feature — turning it from a frustration point into a trusted co-pilot through data-driven experimentation and smarter UX.
- Each project became a space where art met analytics — proving that logic and empathy can (and should) coexist in product design.
From Buildings to Experiences – The Design Turn
- While practicing architecture, realized my favorite part wasn't about walls or façades — it was understanding how people moved, felt, and interacted within space.
- That realization evolved into designing digital experiences — sketching interfaces, mapping user journeys, and learning that "space" can exist in pixels just as it does in architecture.
- Taught myself UX principles, design systems, and product strategy, merging creative intuition with logic, data, and empathy.
- The shift wasn't about leaving architecture — it was about expanding the medium of impact.
Early Roots – The Architect Who Saw Systems Beyond Buildings
- Earned a Master's in Architectural Technologies, where curiosity leaned more toward how systems behaved than how structures stood.
- Spent countless hours modeling adaptive façades and experimenting with parametric tools like Grasshopper and Rhino, long before "AI-assisted design" became a buzzword.
- Thesis: Adaptive Façade Design for an Innovation Center using Neural Networks — where architecture met machine learning for the first time.
- Alongside studies, worked as a part-time architect and computational designer, crafting façades and interiors with a focus on human-building interaction.
- Earned a Bachelor's in Architecture from one of Iran's top universities, actively involved in volunteer projects, design associations, and student leadership programs that shaped my collaborative mindset.
- As a student passionate about visual storytelling, freelanced as a visual and brand identity designer for small IT startups — an experience that sharpened my communication with tech teams and later became my gateway into the tech world.
- After graduation, joined RMJM's Tehran Studio as a BIM Architect, contributing to mixed-use and cultural projects and deepening my understanding of design systems and multidisciplinary collaboration.
Let's Connect
Curious about my journey or want to discuss product design, architecture, or the intersection of technology and human experience?