From Architecture to Product Management
I started my career designing buildings and ended up designing digital products. That wasn't the plan. It was a series of choices driven by the same question: how do people actually experience the systems around them? Here's how that question took me from architectural studios in Tehran to product teams shipping logistics and navigation products at scale.
Scroll to explore my journey
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Now: Vancouver, BC
- Relocated to Vancouver on an open work permit after two years as a PM at one of Iran's largest tech companies. A deliberate move, not a career break.
- Used the transition to build what full-time product work rarely leaves room for: studying the North American market, shipping AI-assisted workflows, and building this portfolio from scratch.
- Open to PM roles in Vancouver and remote, bringing logistics and navigation product experience, a research-first approach, and a track record of outcomes.
Product Manager: Logistics & Navigation
- Transitioned from UX Designer to Product Manager within fast-paced SaaS and logistics platforms, where analytical problem-solving meets human experience.
- At SnappBox (Iran's leading on-demand delivery platform, part of Snapp Group, comparable in scale to Uber and DoorDash combined), led initiatives from ideation to rollout, aligning design, research, and business logic to create real impact:
- Launched district-based destination input for restaurant partners, cutting delivery confusion and increasing task acceptance.
- Led cross-functional delivery features like tipping, ETA estimation, and pricing transparency for van and moving services.
- Boosted conversions through improved landing experiences, upsell design, and cross-channel integration.
- At Balad Maps, took on complex navigation and routing challenges, leading the redesign of the Alternative Routes feature, turning it from a frustration point into a trusted co-pilot through data-driven experimentation and smarter UX.
Read the case study: From Reactive to Proactive Navigation → - Each project became a space where art met analytics, proving that logic and empathy can (and should) coexist in product design.
UX Research & Design
- While practicing architecture, realized my favorite part wasn't about walls or façades; it was understanding how people moved, felt, and interacted within space.
- That realization evolved into designing digital experiences, sketching interfaces, mapping user journeys, and learning that "space" can exist in pixels just as it does in architecture.
- Taught myself UX principles, design systems, and product strategy, merging creative intuition with logic, data, and empathy.
- The shift wasn't about leaving architecture. It was about expanding the medium of impact.
Architecture & Computational Design
- Earned a Master's in Architectural Technologies, where curiosity leaned more toward how systems behaved than how structures stood.
- Spent countless hours modeling adaptive façades and experimenting with parametric tools like Grasshopper and Rhino, long before "AI-assisted design" became a buzzword.
- Thesis: Adaptive Façade Design for an Innovation Center using Neural Networks, where architecture met machine learning for the first time.
- Alongside studies, worked as a part-time architect and computational designer, crafting façades and interiors with a focus on human-building interaction.
- Earned a Bachelor's in Architecture from one of Iran's top universities, actively involved in volunteer projects, design associations, and student leadership programs that shaped my collaborative mindset.
- As a student passionate about visual storytelling, freelanced as a visual and brand identity designer for small IT startups, an experience that sharpened my communication with tech teams and later became my gateway into the tech world.
- After graduation, joined RMJM's Tehran Studio as a BIM Architect, contributing to mixed-use and cultural projects and deepening my understanding of design systems and multidisciplinary collaboration.
Let's Connect
I'm looking for PM roles in Vancouver and remotely, ideally in logistics, maps, or platform products. If that sounds like something you're building, let's talk.