Implementing a company-wide A/B testing framework enabled our teams to make data-driven decisions and optimize key conversion metrics. We started by educating teams on experimentation best practices and building easy-to-use tools.
We established clear success metrics and a process for analyzing results. The framework empowered teams to run their own tests and share learnings across the organization.
As a result, we saw a 15% uplift in key conversion metrics and fostered a culture of continuous improvement and innovation.